![]() These are the only employees that visitors to your page will be able to view, unless they have your employees in their personal LinkedIn network. You can add employees responsible for a certain product or service solely from the ‘Products & Services’ tab. The contact needs to have a LinkedIn profile to participate, so encourage your employees to sign up if they haven’t already. For example, you could call your service “Sales in Michigan,” and assign the responsible salesperson. LinkedIn lets you add videos, name a company contact, and insert lots of other details. However, don’t ignore this tab entirely (as many companies on LinkedIn do), since it helps prospective clients find and understand your business. You can add products and services to your company page under the ‘Products & Services’ tab, but you should add only your most popular items you may want to send visitors to your website for a closer look. #Open linkedin business page updateThis feature is likely of benefit only to a larger company a smaller business can get by with listing open jobs on its own site and posting a status update to its LinkedIn page when a new position becomes available. Paid subscription fees start at $26 a month. GoodLife Fitness offers a short and sweet overview section on its LinkedIn page.To post jobs in the Careers section of your company page, you must have a paid LinkedIn subscription, and then pay for a Gold or Silver career page. To improve your description even more, learn about buzzwords to avoid on LinkedIn entirely. On LinkedIn, if you can whittle the description down to one paragraph as GoodLife has done, you’ll speak to your busy LinkedIn audience. Cutting and pasting your entire ‘About Us’ section from your website isn’t recommended if it’s wordy. This page does it right, showing statistics about the size of the company and how many members belong to the club, combined with a short and well-written description. For an example of a well-built LinkedIn page, take a look at the one for GoodLife Fitness. ![]()
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